![WATCH: Adidas Ultraboost Ad Features Young Saudi Women Combatting Fitness Stereotypes | SUSTG.com – News, Analysis, and Features on all things Saudi Arabia WATCH: Adidas Ultraboost Ad Features Young Saudi Women Combatting Fitness Stereotypes | SUSTG.com – News, Analysis, and Features on all things Saudi Arabia](https://www.sustg.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-11-at-10.27.18-AM.png)
WATCH: Adidas Ultraboost Ad Features Young Saudi Women Combatting Fitness Stereotypes | SUSTG.com – News, Analysis, and Features on all things Saudi Arabia
![Adidas's new ad campaign has sparked controversy – but anything that normalises nipples is OK with me | Arwa Mahdawi | The Guardian Adidas's new ad campaign has sparked controversy – but anything that normalises nipples is OK with me | Arwa Mahdawi | The Guardian](https://i.guim.co.uk/img/media/1611a9ea523e647f48c51c2eb1637f7e2a9fdbf9/0_200_3000_1801/master/3000.jpg?width=1200&quality=85&auto=format&fit=max&s=9f4dc2390fc872a0361c84e4557088ed)
Adidas's new ad campaign has sparked controversy – but anything that normalises nipples is OK with me | Arwa Mahdawi | The Guardian
![adidas Running on Twitter: "“Go big or go home.” “No pain, no gain.” Worn out by these attitudes? What if comfort was proven key to successful training. Encouraging you to keep one adidas Running on Twitter: "“Go big or go home.” “No pain, no gain.” Worn out by these attitudes? What if comfort was proven key to successful training. Encouraging you to keep one](https://pbs.twimg.com/media/FXETa1KXkAAlLAG.jpg:large)
adidas Running on Twitter: "“Go big or go home.” “No pain, no gain.” Worn out by these attitudes? What if comfort was proven key to successful training. Encouraging you to keep one
![Warning to firms like Adidas erasing women - the backlash is coming, says ESTHER KRAKUE | Express Comment | Comment | Express.co.uk Warning to firms like Adidas erasing women - the backlash is coming, says ESTHER KRAKUE | Express Comment | Comment | Express.co.uk](https://cdn.images.express.co.uk/img/dynamic/41/590x/secondary/4761520.jpg?r=1684477794174)